OTBT Names Winner of First-Ever Shoe Design Contest

OTBT — Off The Beaten Track — a women’s travel-inspired footwear brand, has announced the winner of its first-ever shoe design competition. Malynda Raker, a junior fashion merchandising student at Kent State University, designed a shoe upper with adjustable straps for easy access. It picks up a platform wedge and …

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5 Must-Have Schutz Shoes You Need for Fall

New York Fashion Week kicked off with a slew of parties on Wednesday night, and thanks to Bella Hadid and Hailey Baldwin, the spotlight shined on Schutz shoes. The models showed support for the label at an after-party in New York City following the in-store launch of the Brazilian brand’s …

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Why Color Psychology is Key to Digital Marketing

From the orange at Hermès to the red coating of Christian Louboutin‘s shoe soles, brands have often distinguished themselves by incorporating emblematic colors into their products. The increasing amount of trademark infringement lawsuits are indicative of just how much brands rely on certain colors as integral parts of their DNA — …

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